At True & Associates meeting your insurance needs is our primary focus. We strive to provide our clients with cost-effective risk management solutions to minimize exposure to financial loss.

We achieve this by handling and continually advising through the insurance process.

About Us


In 1984 Thomas True founded True & Associates by purchasing two hometown agencies in Mountainside and Westfield, New Jersey. Beginning with four employees and much enthusiasm, the agency grew by establishing solid relationships with clients, carriers and the community. The formula for success was clear, “Provide Outstanding Service and Superior Products to Customers”.

Today, True & Associates has three locations: its home office in Westfield, New Jersey; Clinton, New Jersey and New York City. True & Associates employs 45 insurance professionals and is licensed in 28 states. For nearly 30 years, businesses, professionals, families and individuals have relied on True & Associates for their insurance and surety needs.

True & Associates is a Multi-Line Full Service Property Casualty Agency with differentiated services providing Commercial and Personal Lines Product offerings. True & Associates is a recognized industry leader specializing in providing cutting edge services and product expertise to the construction industry.

The company’s founding CEO brings over 30 years experience to the table, with a strong background in surety and casualty underwriting from the country’s top insurance carriers. That unique experience has been the foundation on which a strong management team brings similar experience depth and truly separates True & Associates from the competition.

True & Associates has won the trust and support of the industry’s top trade associations based on their unique and differentiated service platform and unmatched knowledge of the nuances that drive this challenging industry. The result is loyal and satisfied clients which allow True & Associates to be a nationally recognized performer by some of the nations top insurers.

As former underwriters, our senior management team understands the challenges facing our carrier partners and has a track record of placing profitable business with our carrier partners.

Our nearly 50 employees are dedicated to bringing our clients the industry’s best services and competitive products through our unprecedented product knowledge and differentiated industry expertise.



Our mission is to provide our clients with cost-effective risk management solutions to minimize their exposure to financial loss. We achieve this by properly handling and advising each client through the insurance process.

The True & Associates team is guided in our activities and behaviors by the following VALUES which we share with each other:

Our People

We acknowledge that our most important asset is the people who comprise the True & Associates team.

Our Relationships

We strive to establish and maintain relationships with clients, carriers, suppliers, and with each other that enhance the quality of services and work programs we deliver. Our relationships are built upon caring, trust and mutual respect.

Integrity, Professionalism & Trust

We tolerate nothing less than absolute adherence to the highest standards of integrity, professionalism and trust.

Teamwork – Mutual Respect

We acknowledge and appreciate our interdependence. We strive to maximize our cooperation and contributions to group initiative and goals while maintaining the utmost respect for each other.

Commitment to Excellence

We strive to consistently deliver service and quality that exceeds the expectations of our external and internal customers.

Solutions Oriented

We strive to anticipate and understand the needs of our clients in order to solve problems, create insurance programs that meet their individual needs and become their trusted insurance advisor