At True and Associates, meeting your insurance needs is our primary focus. We strive to provide our clients with cost-effective risk management solutions to minimize exposure to financial loss. We achieve this by handling and continually advising through the insurance process.

Our nearly fifty employees are dedicated to bringing our clients the industries best services and competitive products thru our unprecedented product knowledge and differentiated industry expertise.

William Dougherty

William Dougherty, COO

Bill is currently a partner and COO of True & Associates. Prior to joining the firm, Bill spent 30 years in the insurance business holding senior management positions with CNA, General Accident and One Beacon Insurance Companies. In these positions Bill had the responsibility for sales and marketing for the United States as well as the leadership of insurance operations for New Jersey, Pennsylvania, Delaware, Maryland and the district of Columbia.

This experience provides him with a unique perspective on the industry’s product, underwriting and pricing strategies when negotiating for his clients with the insurance carriers.

Bill maintains a pulse on the construction industry by participating in a number of construction trade associations. His commitment to the industry has resulted in his election as President of the New Jersey Subcontractors Association. Born and raised in  New Jersey, Bill’s education includes a degree in economics Upsala College, a graduate degree from Henley College in the U.K. and studies at the Wharton School of Business.

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