Bill is currently a partner and COO of True & Associates. Prior to joining the firm, Bill spent 30 years in the insurance business holding senior management positions with CNA, General Accident and One Beacon Insurance Companies. In these positions Bill had the responsibility for sales and marketing for the United States as well as the leadership of insurance operations for New Jersey, Pennsylvania, Delaware, Maryland and the district of Columbia.
This experience provides him with a unique perspective on the industry’s product, underwriting and pricing strategies when negotiating for his clients with the insurance carriers.
Bill maintains a pulse on the construction industry by participating in a number of construction trade associations. His commitment to the industry has resulted in his election as President of the New Jersey Subcontractors Association. Born and raised in New Jersey, Bill’s education includes a degree in economics Upsala College, a graduate degree from Henley College in the U.K. and studies at the Wharton School of Business.